The Glassberries Design Awards represent BA’s clear bet on innovation and product development based on four principles: development, time to market, industrial design and continuous improvement in the customer service. It features a permanent concern regarding ecological efficiency and social responsibility by supporting education, local communities and displaying an active policy towards minimizing environmental impact. Apart from the strengthening of the ties between the industry and the academia – increasingly more important in a time when the awareness about the need for sharing knowledge is very clear – this is also an opportunity to get BA closer to its partners. These partnerships result as strategic positioning for the brands, not only as a means of relating to its public, but also by creating a research group that may anticipate their future brand image. BA's ambition is that the Glassberries may become a reference for all European students and young designers. The challenge for the Glassberries design award 2020 is to create a glass bottle for the sparkling wine segment with a strong focus in decoration, to improve customer experience. BA Glass is a Teak Capital Investment since 1998.